Content Specialist


Roles and responsibilities

  • Ideates, develops, implements and manages high-quality content for effective online and offline marketing strategies/campaigns for Go2Group properties
  • Reports to the Manager – Marketing Communications and Content, and works with the content and marketing team to deliver end-to-end marketing collateral – plays a vital role in the processes of assessing, creating, disseminating and analysis of content as part of a content marketing program
  • Visualizes and develops content that includes but is not limited to SEO driven website/web pages, SEO driven blogs, articles, infographics, eBooks, videos, e-newsletters, white papers, case studies, meta title and descriptions, social media posts – including but not limited to Facebook, Twitter, Instagram, LinkedIn, G+, paid search campaigns ads, landing pages and microsites, direct marketing (emailers, newsletters), advertisements, branding, etc.
  • Responsible for content creation and development of multiple entities – Go2Group properties, for Partners, Influencer Marketing, etc. Understands the requirement, participates in briefings, conducts research and works on calendars to meet overall goals/campaign goals. Follows set guidelines for creative marketing copy
  • A thorough understanding of the target audience and maintaining the right tone of voice while writing content
  • Conducts content audits for websites, social media presence, competitor analysis and helps the manager to devise the right integrated marketing strategy to grow brand awareness, preference, engagement, ROI and ultimately increase revenue and margin from both new and existing customers
  • Proofreads own content several times before moving it to the next level of quality check
  • Responsible for the first-level quality of content generated by freelancers (proofread and edit); works on creating briefs for freelance writers (if any)
  • Works closely and coordinates with internal and external stakeholders such as the social media specialist, campaign manager, design team, developers and the freelance pool to develop and maintain messaging

Desired experience

  • 4-6 years’ experience in writing good quality digital marketing content for B2B clients – preferable technology domain experience
  • Experience in content creation, management, SEO, SEM, social media and email marketing
  • Bachelor’s degree or Master’s degree, preferably in Marketing, Journalism and/or Communications, or equivalent relevant experience
  • Familiar with style guides and experience adapting to different styles suitable for online and offline marketing and branding activities
  • Ability to strategically manage time in order to meet multiple deadlines
  • Self-motivated and able to grasp new concepts quickly — comfortable and confident in an ambiguous environment
  • Exceptional interpersonal and organizational skills, integrity, sound judgment and decision-making ability; creativity and out-of-the-box thinking are a must
  • Must be a team player and thrive in an environment that promotes strong individual skills that are easily applied to goals of the team and company

Desired skills set

  • Content writing (should have worked on relevant tools)
  • Digital marketing knowledge (should have worked on relevant tools) – Nice to have HubSpot experience
  • Design knowledge
  • Excellent writing, rewriting and editing skills
  • Strong verbal communications skills
  • Experience in writing for the global market
  • Excellent research skills
  • Ability to adapt the style and tone of voice of the business/brand