Maritess Cruz Goellnitz
As the Head of Marketing, Maritess not only focuses on market research, building brands and making advertising more effective, but also leads the company-wide change in response to changing buying patterns, stepping up efforts to shape the company’s profile, and building new marketing capabilities throughout the company. She is also the Managing Director of Go2Group’s subsidiary in Hong Kong, Go2Group Asia Limited.
Maritess brings with her more than 26 years of professional experience from different industries. Prior to Go2Group, she served as a research analyst of IT at research and advisory firm, Gartner. Maritess was also a director of business quality and project/product management for Philips Electronics in Hong Kong and Singapore. She also led business process improvement initiatives using Design for Six Sigma (DFSS).